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AmericanAmerican Motors Corporation (AMC) was the result of the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company, in 1954. This American automobile manufacturing company was finally purchased by Chrysler Corporation, in the late 1970s. Following the merger, most of the Nash and Hudson car models were released under the name American Motors. The earlier American models were equipped with V8 engines. American Motors launched the American Rambler in 1955, which soon became very popular—and the mainstay of the company. In the 1960s, under the leadership of Roy Abernethy, AMC introduced the Ambassador Series with a longer body structure besides newer convertible series for the existing models. AMC cars were marketed as family cars, focussing more on the theme of personal luxury and comfort. In the mid 1960s, AMC launched the American Marlin, a fastback styled car. With the introduction of air-conditioning systems in the Ambassador Series models, AMC became one of the first car manufacturing companies to offer air-conditioning in its cars. AMX and Javelin were some of the popular American cars of the 1960s. The American Hornet was released in 1970 along with the American Gremlin, which was a sub-compact car. The Gremlin gained huge popularity and was among AMC’s best-selling cars. Another AMC car that gained recognition was the AMC Matador, a mid-sized family car. Later on, this car was made available in body styles including conventional sedan, station wagon and coupe. The manufacture of cars under the American Motors brand was stopped in 1987, by Chrysler Corporation. |
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