Abercrombie And Fitch

Abercrombie & Fitch (A&F) is a renowned American lifestyle brand that sells high-end "Casual Luxury" apparel for college students and young adults. Established in 1892, it started selling outdoor equipment to Americans. Over the years, they diversified into selling casual clothes to millions of teenagers and young adults, in the age group of 18 to 22.

The Company provides a diverse range of clothing and accessories including shirts, jackets, perfumes, belts and gift cards. The A&F brand of clothing is made with special attention to its construction. They provide a range of styles for clothes and accessories. Each of their collections is designed to suit the users’ unique style, be it causal or formal.

Abercrombie and Fitch clothing has become extremely popular over the years with teenagers across the world. Their clothes are casual, trendy and come in decent colours. The rapid success of their brand is attributed to their excellent ad campaign. Instead of advertising extensively on various media such as television ads, the company lets shoppers advertise for them. This was made possible by making the company's name prominent on all Abercrombie clothes, allowing millions of people extensive exposure to the A&F brand each day. Abercrombie and Fitch perfume and Abercrombie and Fitch cologne are quite popular accessories amongst young men and women these days.