Baby Phat

Baby Phat is a hip-hop brand of stylish clothing for women and girls. The company is a sister line to menswear label Phat Farm, created by Russell Simmons. The brain behind the Baby Phat fashion line is Kimora Lee Simmons who is married to Russell Simmons. An obvious choice to design this brand, Kimora Lee Simmons has been a top model for several years and has worked with top designers like Giorgio Armani, Yves St. Laurent and Gianfranco Ferre.

Baby Phat initially started as a publicity tool for a Phat Farm runway show. Tiny tees were created with the name Baby Phat, which turned out to be show stoppers. Soon after, the tiny tees became extremely popular with celebrities and supermodels and Baby Phat was launched as a full-fledged lifestyle brand in 1998 by Kimora Lee Simmons. She added a bit of glamour, fun and hip-hop style to the line of clothing.

Baby Phat is extremely popular for signature hip hugging jeans, which are available in different sizes and colours. The Baby Phat clothing includes cute and feminine tops, swim wear, lingerie and other items. Girls can look fashionable in tops made in funky colours and styles from Baby Phat for Girls. Other merchandise sold by Baby Phat includes shoes, accessories, sunglasses, watches and belts. Baby Phat is recognized by the slinky feline logo. This brand is extremely popular among celebrities like Britney Spears, Lil’ Kim, Alicia Keys, etc.