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BenchBench clothing started as a menswear brand in the mid -1990’s. This brand initially came up with strong graphic based printed t-shirts and sweats shirts primarily for the skateboarders and bikers. Presently, Bench has an expansive range of products and is a popular urban lifestyle brand preferred across various sub-cultures. Bench’s current range of products includes tops, sleepwear, undershirts, tees, sweats, knits, jackets, pants, shirts, briefs, panties and bras. The clothes offered by Bench are versatile and easy-going urban wear that are designed to be different. Bench moved to Manchester in the mid 90’s which gave the company a chance to capitalize on the close links with the rising Manchester music scene. This move vastly enhanced the company image and sales. The Bench brand was now being seen as the brand for arrogant, cool and individualistic people. The brand often offers products with quirky designs with ample attitude. Real people and real clothes were stated to serve the inspiration behind the classic designs of Bench clothes. In 1998, the company diversified into women’s wear. Bench clothes are sold across the world in Europe, USA, Canada and Australia. The brand however stays close to the premise where it started from, of being different. Even its brand logo has managed to stay the same through all the years. |
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