Boden

Boden is one of UK’s most successful mail order companies that sell niche clothing and accessories for women, men and kids. The collections are unique with contemporary flavours and styles and trademark quirky names like Party Animal Shirt', 'Posh Velvet Cardigan' and 'Italian Stallion Shirt'.

Boden was established in 1991 by founder and CEO Johnnie Boden, who started out from his one-bedroom flat in London. His first catalogue, a collection of just eight menswear items, employed friends and loved ones as models. Eventually, as more staff was recruited and the designs more appreciated, Johnnie Boden moved out of the small apartment in search of bigger ground and greater success. Boden launched women’s wear in 1994 followed by Mini Boden (Children’s wear) in 1996. The website was finally launched in 1999, with over half of its sales done online.

In 2002, Johnnie Boden launched Boden in America. Growth continued to see fruits of success with the opening of a brand new warehouse in Leicester and an award-winning retail store in London. Today, Boden ships over 3,000 orders per day from the Leicester warehouse with around 550 staff employed. It attracts around 400,000 active customers, reaping in benefits of around 120 million pounds.