Irregular Choice

Irregular Choice is a designer fashion brand for shoes founded by U.K. based designer Danny Sullivan. Believing in fashion with no limits, the creative head of the Irregular Choice brand is inspired by abnormal, irregular designs and patterns. Aspiring to do an irregular concept, Danny Sullivan launched the shoe label named Irregular Choice in 1999. The brand features adventurous and funky shoe designs.

The first season of the brand featured Danny Sullivan’s uniquely designed shoes based upon the Japanese split-toe style that appears in his collections even today. All Irregular Choice footwear is unconventional, different from each other. Each designed shoe is a style statement in itself, made from different materials like leather, suede and a combination of fabric and other materials. Irregular Choice shoes are available in a wide variety of colours, featuring irregular patterns.

The Irregular Choice brand features shoe designs for men as well women. It showcases its designer shoes twice a year, the spring/summer and autumn/winter collections. Some popular Irregular Choice footwear are Black Glitter Unicorn Slippers, Black Flower Mega Peg Heels and Leather Slingback Heels. Slip-on Winkle Pickers made from tweed or fabric, Canvas Pink Green and shoes with flat heels are some other designs which are also in great demand among young women. Various designs of Irregular Choice lady boots are also available.