Mini Boden

Boden is a UK based clothing brand that markets and manufactures clothes and accessories for all ages as well as both the genders. Mini Boden is the name given to the product targeted at kids. The brand was established in 1991with just 8 menswear products. The women wear range was launched in 1994 followed by Mini Boden, the children’s wear in 1996. The children’s wear is divided into girls and boys. To start with, the girl’s collection of accessories comprises of beach hat, heel and toe socks, printed bandanas, sun hat and surf hat. The dresses and Pinnies category of Mini Boden for girls features sun dresses, petticoat dresses, pinafore, jersey dresses, funky floral print dresses, and t-shirt dresses and tie top/back dresses.

The company also manufactures other clothing for girls including jersey tops, knitwear, nightwear, outerwear, shirts, shoes, etc. The range of jersey tops shows a mixture of a variety of prints, colours, material and style. The category of knitwear includes cardigans of different styles and colours. Nightwear such as pyjama sets and night-robes are made from comfortable material.

Mini Boden also includes a range of clothing for boys. This category of products includes accessories such as socks, hat, belts and surf hats; jersey tops made from different material with variety of prints and style, knitwear with stripy hood top and jumper, nightwear that comprises of jersey pyjamas and shorts, outerwear such as anorak, Hawaiian shirts, baseball boots, sandals, flip flops, etc.