Primark

Primark is retail chain store which has established till date about 166 stores across the UK, Spain and the Republic of Ireland. This store runs under the brand label Penney’s in the Republic of Ireland. It is a part of the Associated British Foods (ABF), and has around 23,000 employees. It ranks fifth largest in the list of UK’s total clothing retailers and is the second topmost retail store in the ’value clothing retail market’. This store has also won accolades in the UK market including ’Retailer of the Year’, ’Best Shop in which to spend 50 pounds’ and ’Town Centre Deal of the Year’. It continues to enjoy its fruits of success, with Primark clothes and accessory stores recently opened on Oxford Street, London and four in the Republic of Ireland. Three more outlets are scheduled to be opened in Spain, later this year.

Following its marketing campaign slogan ’Look Good, Pay Less’, Primark stores offer quality products at an affordable prices. Primark clothing stores carry out three-fourth of their sales, trading fashionable apparel for women, men and children. Other products include lingerie, footwear, toiletries, sportswear, hosiery and accessories. Primark also owns brands like Active, Atmosphere, Butler and Webb, Cedarwood State, Denim Company, Early Days, Girl 2 Girl, Rebel Active, Rebel Junior, Secret Possessions, Young Dimension, Primark essentials and Primark Home.