Rocawear

Rocawear is an apparel brand that mainly deals with urban clothing and offers stylish, cool, sophisticated and modern clothing to the fashion conscious urban segment. The brand was created by Damon Dash, Jay-Z and Kareem "Biggs" Burke in 1995. The Rocawear product line features clothes and accessories for women, men and children. The men’s collection offers shirts, sweaters, jeans, shorts, loungewear, jackets, footwear and accessories. Women’s collection offers tube tops, t-shirts, sweaters, skirts, shorts, jeans, denim jackets, dresses, sleep wear, boots, sneakers, jewellery and accessories.

Rocawear also deals with eyewear, watches, headwear, belts and handbags. Rights to the Rocawear brand was sold to Iconix Brand Group by Jay-Z in March 2007. American football player Larry Johnson is a popular endorser of Rocawear products. Rocawear has CDs and DVDs of popular albums like Port Of Miami, Hector Bambino Los Rompe Discotekas, Rhianna A Girl Like Me, Unfinished Business and Camron Purple Haze, among others.

Also, Rocawear leather jackets are popular amongst teenagers as well as others. Rocawear products are available online and through their flagship stores. Other popular products of Rocawear include men’s danger zone jeans, ’high dive’ denim shorts, women’s hooded zip top, clubbing chain halter dress, fitted baseball caps and Gold Chain Hobo Shoulder Handbag, among others.