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Promoted item:ACQUA DI PARMA GINEPRO DI SARDEGNA 150ml EDT *NEW* JUNIPER BLU MEDITERRANEO

ACQUA DI PARMA GINEPRO DI SARDEGNA 150ml EDT *NEW* JUNIPER BLU MEDITERRANEO

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  • 27d 3h 53m
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About Acqua Di Parma

Acqua di Parma is an Italian perfumery, founded in 1916 in the city of Parma, which gives the company its name. The first scent designed by the company was called Colonia, and its original use was to add fragrance to men's handkerchiefs. The scent then became more widely popular as a fragrance for both men and women. In their early years, Acqua di Parma made a name for themselves by offering a fragrance that was light and fresh at a time when many other perfumeries were popularising fragrances that were far more highly scented and heavier. Since the first bottles of Colonia were released, however, Acqua di Parma have produced a far wider range of fragrances that are designed for both men and women. This range includes women's fragrances Profumo and Magnolia Nobile, along with a number of additional variants on the original Colonia scent. The company was bought in 1993 by the owners of Tods and Ferrari and a major shareholder in La Perla. At this time, the company was suffering a loss in popularity, and so the new owners introduced a number of new ranges in order to try to help to revive the brand's popularity. These new lines included new perfume ranges, but also additional Acqua di Parma branded items to appeal to a wider range of customers. Thanks to the new owners, customers were able to buy Acqua di Parma branded bath robes, candles, leather goods, aromatherapy products and more. In addition, some of the scents has its own accompanying toiletries range, including body lotions, body scrubs and more.