Benefit

Benefit is a San Francisco based cosmetics company, founded in 1990 by the enterprising twin sisters, Jean and Jane Ford. Covering almost every beauty-enhancement need, the company has a wide array of beauty products ranging from makeup accessories to skin and body care solutions to fragrances to facial touchups. With decent quality standards, the company has built a loyal fan following down the years. According to the company, the makeup products are designed to hide flaws and highlight the advantages in the wearer’s face. Benefit claims that the lemon-aid rectifies any eyelid discoloration, while boi-ing removes all tell-tale signs of those late nights by banishing dark circles under the eyes; also the Ohh-la lift is promoted as helping to brighten and tighten the skin around the eyes.

A lip plump is supposed to provide the illusion of fuller lips, which coupled with the high beam highlighter would make the face attractive. Some of the face treatment product claims of the company include a pink eye-lining pencil that tends to brighten tired and drooping eyes, The creamy texture of the pencil and the pink colour is stated to remove shadows on the sides of the eyes and also help to lift the corners, giving the impression of wide-eyed alertness. The company’s concealer and foundation brushes have bristles made of synthetic taklon with a Birchwood handle. The vanity sets have various tones of rouges that have the potential to render cheeks with a healthy pink complexion. Besides these, many other products are available which offer a shimmering touch to the skin.

For those suffering from acne, Benefit claims to have a number of creams which can diminish such outbreaks and also cleanse the skin, to aid in scar removal. Washes and scrubs alongside face packs are stated to provide an all-round facial for a glowing appearance. Face creams and body lotions are assured by Benefit to smoothen the skin and help to lighten any blemishes or scars.