Bourjois

Initially started as a brand for make-up artists, Bourjois is one of the world’s oldest cosmetic manufacturers still in full-fledged operations. Re-defining greasy, sticky, thick, uncomfortable creams that were used during the 1860s, Alexandre Napoleon Bourjois pioneered in creating the first blush in 1863. Today, the brand is targeted at women conscious about colour, quality and joie de vivre (attitude towards life). The broad range of cosmetic manufactured is to beautify the eyes, lips, face and nails. One of the innovations credited to Bourjois is the 2-step mascara, especially fashioned for false lash effects. This mascara claims to lengthen the eyelashes with white base formula. Then the lashes are covered with a coloured formula that provides them volume and rich colour.

Bourjois Eau de Gloss is asserted to have a water-based formula that moisturises the lips for four hours. Moreover, the company says that this lip gloss is non-sticky, hence it is extremely comfortable to wear and will help avoid the user’s hair from getting stuck to the lips. For those long tiring days, Bourjois has formulated an anti-fatigue foundation. The company claims that after applying this foundation the user will appear as though she has had ten hours of sleep. The wide array of colours offered for the cosmetics ranges right from subtle natural colours to vivid rainbow colours, suitable for every occasion, mood and personality. Moreover, the colour of the content matches the colour of the packing, making it easier for a customer to decide on the suitable colour.