GHD

GHD, more often written in lower case ’ghd’, is a manufacturer of hair styling products. The company launched its first product a little after the millennium. The ghd stylers’ popularity increased mostly because of the positive reviews and testimonials advocated by stars on stages, screens and CDs. Thus, the company witnessed the growth in the demand for the styler, followed by an expansion in to other hair beauty products. This UK based company, is soon planning to go global across the markets of USA, other European countries and Australia. Their products are mainly targeted at urban women.

Heat plays the key role in most of the stylers manufactured by the company. The styler acts like a conventional clothes’ iron. The heat generated from the styler straightens and smoothes the hair, leaving them shining and bouncier than before. Some of the stylers aid in curling the hair with digital components that are inbuilt in the styler. These ceramic heaters are designed to provide static-free sheen. The new sleep mode of the product claims to offer a unique safety feature; the styler turning off automatically when left unattended for 30 minutes. Different thermal products are designed for different textures of hair such as normal-fine hair, dry-coarse hair and weak-damaged hair.

The company also sells fat hair lotion, uplift spray, elevation shampoo and conditioner, cleansers, nourishers and other finishing products for various types of hair.