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GuerlainGuerlain is one of the oldest perfume houses in the world. Over a span of 170 years, the company has created some of the world's most admirable and durable fragrances. Guerlain perfumes have a reputation for quality, luxury and elegance across the world. The brand also has other lines of products like skin care products, cosmetics as well as bath accessories which are sold under the brand name Issima. The House of Guerlain was established in 1828 by Pierre-FranÁois Pascal Guerlain as a perfume store on 42, rue de Rivoli, in Paris. In 1994, the Guerlain House was taken over by the LVMH group, a multinational investment corporation specializing in luxury brands. Guerlain perfumes often feature the scent of confections. This is due to the presence of common vanilla and amber accord in most of their fragrances. Famous Guerlain fragrance includes the best-selling Shalimar and Samsara, the legendary Jicky, and the Champs-ElysÈes, which is one of the recent additions to it's product line. Some of the most popular scents from Guerlain include Guerlain Insolence, Guerlain Midnight Secret, and Guerlain Aroma Allegoria. The Company has a chain of 23 boutiques both locally and internationally. All their products are distributed through direct marketing and individual customer service, which has enabled the company to connect to a wider consumer base while remaining at the forefront of perfume fashion. |
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