Links of London

Links of London is one of the leading jewellery brands in the United Kingdom. It recently won the prestigious Best Jewellery Brand Award at the Retail Jeweller UK Jewellery Awards 2006. It offers a variety of men’s and women’s jewellery in sterling silver and 18 carat gold. Links of London Charms and Links of London Bracelets are some of its in-demand products.

In 1990, Annoushka Ducas and her husband, John Ayton, founded the jewellery brand, Links of London. Links of London jewellery has a very unique story to its beginning. Annoushka’s mother requested her to provide a pair of fish cufflinks which she wanted to gift to her loyal restaurant clients. This led Annoushka to design and manufacture a pair of fish cufflinks made of sterling silver for her mother.

Today Links of London is a well established and popular jewellery brand in the United Kingdom. It lays a lot of emphasis on producing jewellery featuring newer, exceptional designs. It also produces contemporary classic designs. Some of its very popular jewellery includes Links of London Sweetie Bracelet and Disco Diva Charm. Links of London also manufacture beautiful combinations of leather and silver products which are ideally designed as gift items. Most of the Links of London products are personally designed and chosen by Annoushka Ducas.