Disney Princess

Disney Princess, the high-profile line up comprising some of the world’s most well known and loved female characters, was founded in 2000. The Disney Princess line up includes a gamut of children’s toys, games and dolls, sing-along videos and miniature doll castles, all featuring various Disney Princesses.

The Disney Princesses consist of six main characters from popular Disney animations series and movies. By virtue of their royal title by birth or marriage, Snow White, Cinderella, Aurora, Ariel, Belle and Jasmine lead the first set of the Disney Princess line up. Recent additions to the Disney Princess line up include Mulan and Pocahontas. Princess Maddy (The Frog Princess) will join the other Disney Princesses in 2009. The characters chosen for the line up did not necessarily stem from a regal heritage; rather, it was based on how well they were adopted or transformed into becoming Royal Highnesses.

The Disney Princess line up was launched by Andy Mooney, Disney consumer-products division, as a strategy to turn around dropping sales of the Disney Franchise, back in the year 2000. Mooney developed the idea after he visited his first "Disney on Ice" show where he saw pretty young girls dressed up as princesses to match their favourite Disney princess character. The Disney princess line up has now come to include over 25,000 products including wallpapers, pictures of Disney Princesses, handy colouring page books featuring Disney Princesses, etc.

Additionally, the Disney Princess is a steady, eagerly-anticipated event at the Fantasmic! Nighttime Show Spectacular in Disneyland and Disney-MGM Studios.